India News: New York: The new Pepsi bottle has a contoured bottom half that appears easier for holding, and the wraparound label is shorter so that more of the drink is exposed. Pepsi is rolling out a new shape for its 567-gram bottle for the first time in about 17 years.
The change follows a number of splashy moves in the past year by PepsiCo to improve results for its namesake soda, including a multiyear deal to sponsor the Super Bowl halftime show and a wide-ranging deal with the pop star Beyonce.
PepsiCo Inc., based in Purchase, New York, has been working to revitalize the brand after losing market share to Coca-Cola Co. in recent years.
Andrea Foote, a PepsiCo spokeswoman, said the new bottle is part of the company's ongoing update of marketing and packaging materials for the cola.
The single-serve bottles, which are widely sold in coolers at drugstores and other retailers, will begin rolling out in April.